On starting new projects

Published on 26 July, 2022

Failing to understand sunk costs can make starting new projects feel like a risk or a distraction. The problem is not starting them. But rather not knowing when to kill them.

The reason I start so many things is because I'm focused on learning. When we're able to butcher projects fast enough, we can harm our reputation on the short-term. But optimising for the long-term payoff is what matters.

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